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Which includes a banner to encourage engagement and is delivered when the user returns to the application. Also in this case the sponsored directs traffic to a landing page Customized Last but not least the custom formats. In this case we have 4 possibilities: "Sponsored Playlist", thanks to which we can associate the name of the Brand with the most successful playlists managed or owned by.Spotify Overlays”, useful for capturing the listener's attention when they open the app, through a clickable banner; “Homepage Takeover”, to insert your brand at the center of the Spotify Home); “Leaderboard”, thanks to which C Level Contact List our message will be the only one on the screen for 30 seconds. Goals Increase in Brand Awareness or the launch of musical content or a concert : these are currently the only 2 objectives put in place by Spotify.
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Certainly the first is the most suitable and used by the majority of brands. Targeting Spotify does not differ much from Meta (for example) regarding the choice of target: geographical area, age and gender are all assets that we also find on this pay per click platform. What is interesting though, as we said above, are the “Listening Behavior” options. Spotify Ad Studio allows you to choose the audience based on three options.
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