Google platform dedicated to the development
Google Analytics is the most popular web measurement program , millions of companies use it around the world, and one of the oldest since it has been in operation since 2005. Throughout its life it has undergone several milestones and transformations that have made it evolve the tool, such as the use of the Javascript language or improved electronic commerce .In 2019 Google publishes GA4 in beta . This is noPhone Number Lista variation or an improved version anymore; It is a new measurement tool that aligns with the 'mobile first' change that Google launches in 2018. Well, GA4 does not come from Google Analytics Universal, but from Firebase. Firebase is a of mobile applications with very powerful analytics functionality: Firebase Analytics, the origin of GA4. For me, calling it GA4 has not been correct, as it leads to confusion.
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Although I think it is much better than its first name, App + Web Analytics. So far the historical explanation, let's see below in detail how GA4 works, the differences with Universal and the challenges it has in store for us. You may be interested in: Master in Digital Marketing INDEX OF CONTENTS GA4: A new measurement model GA4 and Universal (or GA3 as many call it) have different measurement models.
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