Tips for Serving Your Content in Bites
Crucial questions are: How do I implement my idea? How do I proceed correctly step by step? Basically, it is important at this point to be very problem-solving oriented (example: How do I assemble a kitchen cupboard?). It is ideal if the content also serves interests and other concerns, i.e. if it inspires the user . Søstrene Grene (German: The Grene Sisters) is a manufacturer of a wide variety of small goods and is now also represented in Germany. On the company's website you will find a whole collection of tutorials on a variety of topics, including the following on how to make your own jewelry box.The content is aimed particularly at groups of buyers who appreciate beautiful design Special Data but are also very budget-conscious when shopping. What was particularly successful about the implementation was that the company chose the video format as the medium . Because it is easy and, above all, quick for the user to consume. It shows him all the steps so that he can follow them easily and easily. Above all, the tutorial shows the viewer the potential of the products . So specifically: How he can transform a simple storage box into a beautiful and practical jewelry container - using various materials, all of which can be purchased from Søstrene Grene.
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Recommended because: the company creates content that combines helpful instructions with its own products and precisely meets the customer's purchasing needs (achieving great results with simple and inexpensive measures) and is therefore convincing. ⇒ Additionally recommended because: it is snackable content, i.e. easy-to-absorb content that is perfect for inspiring users on social media channels and strengthening brand loyalty. Amelie explains exactly how this works in her blog post “ Snackable Content.
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