Make sure you set realistic deadlines for these projects

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This is an important opportunity to build your brand identity. All of our clients fill out a creative brief , so our content team has a clear understanding of how everything will sound and look. This way, your writers, editors, videographers, and graphic designers are all on the same page throughout the content creation process in terms of underlying message and brand value. This is how you promote a consistent brand through your content.

Brainstorm Headlines Need overall help? Here are some resources to refer to: Don’t write LOUSY headlines: Tips from a content marketing guru Better title tips (off-list articles) 3 Headline Points for More Content America Cell Phone Number List Readers Step 5: Choose your format As we mentioned before, you need at least 251 ideas in a year to satisfy a full content marketing strategy. This means you need to start brainstorming ideas early for a diverse content calendar frequently.




Work through the titles you brainstormed for each category to pick out content ideas that are best suited for written formats, visual or video projects. Some will naturally take on a specific format, such as: infographics. blog post white paper animation . A white paper or animation will take longer to produce than a blog post, so plan for these assets to populate your calendar later. It’s a good idea to stagger launch dates to accommodate production schedules and promotion plans. You don’t want your most valuable assets competing with each other for attention.