JetBlue did this by showing

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Construction Publishing a great story that mobilizes your audience and could potentially create a legacy for your brand is the beginning of storydoing. You should also act on what you've said, something many companies and individuals never do. The building phase is when you turn your initial ideas into actions and create a company culture based on those principles. How does your story translate into the experience you offer your employees and how you treat your customers? How do you back up your promises and empower those associated with your brand.


Benefits This is the final stage of storydoing where you can reap Gansu Mobile Number List the results of your efforts throughout the other three stages. If you have truly developed your business and taken it to the next level, you will be able to glimpse the evidence of that growth. Your bottom line will be healthier, your audience will have more engagement and people will talk about you. Your customers will genuinely feel like they are part of your company , and they will demonstrate it in ways that contribute to your brand. Great examples of Storydoing in action Brands that successfully leverage the power of storydoing are easy to identify once you know what you're looking for.





They strive to go beyond cheerful slogans and bright images . They show their customers that they mean what they say and deliver on their promises. The following brands are excellent examples. jetblue The entire philosophy behind JetBlue is the desire to "bring humanity back to airlines," as stated in the company's brand campaign. That was more than a nice promise. It was a pursuit the company accomplished beautifully . JetBlue did this by showing its customers that they mattered and providing them with the type of service that is now scarce or nonexistent with other airlines. JetBlue offers only one class of service and everyone has access to it. Plus, everyone gets a leather seat, satellite TV, and unlimited free snacks.