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2. Research what ‘good’ SEO companies look like Next, take some time to research what a ‘good’ SEO company looks like. Some standout features include: Case studies, which demonstrate the service provider’s ability to meet (or exceed) client expectations. Certifications, like Google Premier Partner, which Google awards to the top 3% of agencies. Reviews, which highlight the client experience — the good and the bad. Awards, which acknowledge stellar performance by an agency in results, service, or approach. Transparency, which can range from publishing prices to documenting SEO work. Experience, which should encompass several years or decades in the best SEO companies. Reporting, which provides regular updates on work completed, progress made, and more.
Specializations to deliver a turn-key SEO solution. Client ratio, which should be lower to Belgium Phone Number Data ensure your account receives the attention it needs. As WebFX’s Vice President of Business Development, Trevin Shirey, shares: Past and proven performance is the most important factor, in my mind, when somebody is looking to find an SEO partner. Especially with the Internet nowadays, it’s easy to say a lot of nice things about yourself or to look like a really reputable agency that knows what they’re doing at a surface level, but SEO agencies that are truly successful are going to have a lot of specific, proven, and verifiable results available for potential clients. Trevin Shirey, WebFX’s Vice President of Business Development If you want to standardize your vetting process for picking an SEO company, consider creating a sheet with columns for the above features (case studies, certifications, reviews, and awards), and add your notes or observations in the appropriate row.

This way, you’ll have a reference for all your research. Once you know what to look for in an SEO agency, you can make shopping for one smarter and faster. 3. Compile potential SEO companies Once you have a baseline for what makes an SEO company a good SEO marketing company, start researching potential agencies. From our study, we found businesses rely on a few outlets for finding agencies, including: Referrals Online search Social media Industry conferences or events Referrals provide an excellent starting point and often connect you with a good SEO agency. If you don’t find what you’re looking for through referrals, move to online search next. When searching online for an SEO company, keep in mind how you search.
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