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What specific results do you want to obtain from the performance marketing strategy? This could include increasing conversions, improving website traffic, or driving sales of products or services.Identify relevant KPIsOnce the objectives are established, it is necessary to identify the key performance indicators (KPIs) that will help measure progress towards those objectives. The most used areCost per impression (CPM) Cost per click (CPC.
Cost per sale (CPS) Cost per lead (CPL) Return Chinese Thailand Phone Number List on investment (ROI)Select channels intelligentlyThe choice of channels for performance marketing is crucial. The first thing to consider is that they adapt to your objectives and that they are used by the audience you want to reach. Channels include social media, website, email, PPC ads, etc.Create relevant content is one of the main factors of performance marketing success.
Aspects such as the appropriate use of keywords, creative copy , the inclusion of persuasive messages and the creation of useful content are basic.Monitoring and measurement with appropriate tools on regularly measuring the performance of campaigns and strategies. The monitoring and measurement task is carried out with data analysis tools , the use of artificial intelligence, automations, etc. With the information collected it is possible to make continuous adjustments and improvements.
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