Research to find relevant influencers

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How much are we willing to spend for this collaboration? $350 for a YouTube review with additional fees for Instagram and Tiktok posts depending on engagement and follower count. Check industry pricing Before you even start looking for influencers, you need to understand how the fees work. Fee structures for influencers may differ from country to country. For example, a fee structure (or rate card) can look like this: influencer rate card Or you can check industry rates and how they’re computed such as this guide by Get Hyped if you’re in the US. Then edit your answer to the last question (How much are we willing to spend for this collaboration?) based on your findings.

This ensures that: You understand the type of influencer you can afford to collaborate with (nano, micro, etc.) so you can narrow down your research. Negotiations can be smoother because you already have an idea of how much you’re willing to spend and you CY Lists understand how the fees work—haggling prices isn’t a good look for your brand because these influencers work hard to build and engage their audience base.  in your niche Once you have defined your goals and checked the pricing, it’s time to find influencers. Use social media listening tools Social media listening tools are a great way to find relevant influencers.





These platforms allow you to track mentions of competitor brands so you can see who they’re working with. You can then look for influencers in that circle. You can also use social media listening tools to track relevant hashtags. This is a great way to find influencers who are talking about topics that are important to your business. Some of the most popular social media listening tools include Cloohawk and Buzzsumo. Further reading: Social Listening vs Social Monitoring Identify relevant hashtags As mentioned, you can find relevant influencers by identifying relevant hashtags. Hashtags are a great way to find people who are talking about specific topics.