Do you also feel like you blinked and the year is over

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Still, at the same time, we must admit that a lot happened in 2023. Artificial Intelligence exploded, dominating marketing and business discussions – sparking both celebration and skepticism. Another topic that surfaced more than usual in 2023 was “rebranding.” Some we loved, marveling at the genius behind reshaping a brand, while others left us unsure if we truly grasped the concept. Of course, the internet spared no criticism. In this article, I’ll guide you through the key rebrandings of 2023, exploring what drove brands to embrace change. I’ll also share a bit about how we did it at Rock Content with one of our flagship products: WriterAccess, our content marketplace. Note:

My goal isn’t to express personal Email List preferences about the brands’ choices, okay? Let’s focus on the strategic motivations and outcomes. Want to know my personal opinion? Connect with me on LinkedIn; I’d love to chat with you. But, first things first, what is rebranding? Here on the Rock Content blog, there’s an amazing piece that will tell you everything about branding. But if you’re short on time, here’s a quick overview. Before rebranding comes branding. Building a brand isn’t an easy task; it requires daily effort for people to associate your product with a message, a function. Every marketing professional wants their product to be spontaneously remembered by customers. We work to create memorable brands.