Its purpose was to benefit mobile-friendly pages in mobile search

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These trends lead to the fast-paced, personalized, and more engaging web we know today. Mobile devices are also gaining ground over desktops and laptops every day. 2016 is the year that Mobile internet usage surpassed desktop usage in the US. Google has become the ruler not only because it’s setting trends. It is also (successfully) following them to stay relevant and competitive. So, naturally, Google wanted in the mobile era, and it came with a bang:

‘Mobilegeddon.’ Mobilegeddon was the unofficial name for the update.  results and push Email List things forward. Now, SEO had yet another mission: to be mobile-friendly. Through all this time, Panda and Penguin version updates kept rolling out. Every new version did more or less the same job: penalizing any site that wasn’t complying with the changes. Here are some of the most notable ones. In 2017, Google released a search algorithm update.




The update, named Fred, punished sites with low-quality backlinks, and anyone that was prioritizing monetization over user experience. In 2019, Google announced the BERT (Bidirectional Encoder Representations from Transformers). Google itself called it the biggest change to its search engine in the past 5 years, as the update impacted both search rankings and featured snippets. In 2021, Google announced an algorithm update aimed at identifying and nullifying spammy links.