The results of this test are no different

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However, we regularly monitor SGE queries and compare the results over time.  than our other observations – SGE is as volatile as some cryptocurrencies. There is literally very little value in investing a lot of time in models and frameworks to project traffic loss. All you need to know is that SGE will have an impact. If your business model and current organic traffic is mostly informational, you can expect a bigger impact than if you were an ecommerce site. But no one knows how big that impact will be, and numbers ranging from -95% to +200% for the same site are not very helpful. What you can do now to prepare for SGE Focus on the things that have an SEO impact today.

While I always say to stay vigilant and DB to Data an eye on new developments, we should not let shiny new things distract us from what is happening right now. There are opportunity costs associated with things you do, and the opportunity cost of investing a lot of time in SGE is much higher than improving your SEO now and preparing for changes when we know more. You can accurately measure what you pay by doing things later. This is one of the best arguments, in my opinion. It’s like compound interest. If you publish valuable content today, it can start to work and bring in more revenue than if published later. Dig deeper: Why next year’s SEO results depend on your SEO work this year What I suggest you do instead of obsessing about the possible effects of SGE is the following: Work on things you know will have an impact now and in the future. Make sure you have attractive images in your content to be displayed in SGE.



Put important words that make users click early in your titles. Monitor some important keywords in SGE. Always save screenshots with the same screen resolution. Capture the HTML so you can compare not just visual changes. Try to see overlap in what cited sources do well and corroborate like you would for featured snippets. If you are from the EU or countries that might not get SGE immediately. Watch the impact in first markets and learn from that. Wait and see. The key takeaway? Don’t become overly fixated on SGE. Avoid listening to people trying to sell you SGE-related solutions.