By default Analytics uses

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That is, if you know us for SEO but return the next day for direct traffic and there you subscribe to the blog or purchase (objective met), adwords will assign that merit to direct traffic, which would be inappropriate. In this report we will see assisted conversions, that is, the distribution based on this assistant behavior and how and which channels are the most final cut. Model comparison tools: It is the perfect complement to the previous report, and allows us to completely change the way we attribute the value of conversions.


The last click system, so the last channel takes the credit. However, for Special Database this mini example of organic+direct visitors, we could compare the last click model with a first click model and, therefore, see how all the value of the objective is taken by SEO. With a specific example this is nonsense, but when we detect repeated behaviors and analyze them in detail, we will be able to better understand which are the best channels in terms of real profitability within the entire process, and not just as finishers.





Efficiency of SEO compared to the rest of the marketing channels This second report abandons the concept of value per session to analyze the conversion percentage of the objectives configured in our Analytics account based on the marketing channel from which the visit comes. We can do a double analysis as you will see, quantitative and qualitative. Quantitative because we will see in absolute figures which marketing channel is the one that provides the greatest number of conversions. And qualitative because we will see what percentage of success they have.