|
‘Wishlist dreams’ and take the decision and stress out of buying . Include Other Holidays that Matter to Your Audience From Black Friday through to the post-Christmas sales, there are loads of opportunities to reach out and connect with your audience and promote your products or services to a potentially engaged audience. Online shopping is more tailored, value-based, and accessible than ever before, which means that you can expand your campaigns beyond Black Friday, Cyber Monday, Christmas, and New Year. The five-day Hindu festival Diwali is
celebrated by more than a billion people and runs from late October to November. And in the US, Thanksgiving is worth a look on its own, and not just in the context of Black Friday, which comes the day after. See this example of an email promotion Exit Mobile Number List for the big turkey day from non-alcohol bottle shop No & Lo’s email promotion. Screenshot of No & Low Thanksgiving email promo Screenshot of No & Low Thanksgiving email promo In Scandinavian countries, Christmas Eve is the pivotal celebration of the entire seasonal period. Across the globe, millions of people celebrate the eight days of Hanukkah, while the African-American holiday of Kwanzaa culminates in a communal feast called Karamu, usually on the sixth day in January. Top Tips:
Create an annual calendar to note key events that happen in your target locations Develop content focused on events that matter to your target audience Create engaging, personalized content and develop product pages aimed at those celebrating these annual events . Offer Deals and Discounts In Europe and the US, the final weeks leading up to Christmas Day present the most significant online shopping opportunities. Deloitte’s holiday survey indicates that consumers are planning to make this holiday season memorable and will spend an average of $,, surpassing pre-pandemic figures for the first time. However,
|
|