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cited as commonly secondary or practical become more important within a given strategy. For this reason it is important to always consider the context . An important KPI for Rock Content owner of this blog may not be so important for your company. Therefore, work well on your objective and create strategies that match what your company expects. Only then select the KPIs that really matter and start tracking them. But don't leave it to the last minute! Analyzing the result must be a practice followed from the beginning of the efforts and must be constantly accompanied.
Know the main KPI examples In modern marketing , which includes Bahamas WhatsApp Number strategies such as Inbound Marketing and Content Marketing, data is the main strategic asset of projects and campaigns. For this reason, we find endless examples of specific KPIs, with specific formulas and purposes, that can be useful to evaluate results and have a clear perspective on the scope of the actions. Some examples that cannot be missing from a list of this type are the following: . Conversion rate to leads Digital Marketing , mainly, understands that commercial funnels can be complex and that it is necessary to first capture leads and then think about the final sale.

In content strategies, which target one or several very well-structured Buyer Personas , conversion rates can be measured according to visitorsreaders, as follows: Total visitors in a given periodtotal people who left commercial contact information = conversion rate to leads. So, if a blog got visitors for month and of them filled out a newsletter form or other form of contact, the rate is . . Customer conversion rate With the previous example in mind, understanding this new KPI is very simple: it is the percentage of leads who were later contacted by the sales team and actually made a purchase. You already know: Total leadsnew clients = conversion rate to clients.
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