It is a method of providing customers with

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When a long-tail keyword is searched with the clear intention of 'recommendation of a light winter coat', we prepare content optimized for that keyword and expose it at the top of search. In large online shopping malls such as Amazon, content & SEO on the shopping mall site involves faithfully covering product-related topics that consumers are curious about through text on the product by-page, entering title and category settings, and managing to accumulate good reviews for the product. It becomes a strategy. This well-accumulated review content provides answers to other buyers' search for product experiences to confirm their purchase. The core of content marketing is different from the core of selling a product through advertising creative.


The content itself provides customers with value beyond the ‘value of the product’. The added value of the Cambodia Phone Number Data content provided in this way greatly helps in increasing customers' trust and awareness of the brand, forming purchase intentions, and establishing a differentiated brand position. conclusion Marketing is the activity of building and strengthening connections between consumers and brands through a variety of approaches. This marketing can be broadly divided into three forms. Marketing that tells your own story : This is a traditional method in which a brand unilaterally delivers its message to the public. This method is beneficial for building a consistent brand image, but it is difficult to obtain immediate customer feedback. Marketing that communicates directly with customers : A marketing method in the digital age that communicates directly with customers through personalized messages.



This method has the advantage of being able to understand customer reactions in real time and increasing conversion rates. Marketing that brings customers to your brand : This is a strategy centered on the customer’s purchasing journey. the information or content they are looking for so that they can naturally approach the brand. This method revolves around content marketing and SEO strategies, providing added value to your customers while increasing trust and awareness of your brand. In conclusion, the three forms of marketing each have different strengths and characteristics. Brands must select appropriate strategies according to their goals and market conditions to conduct effective marketing activities.