Companies Mostly So They Can Successfully Sue Them if They Stuff Up. It is False Because Smart Big Companies Will Know a Great Idea When They Hear One and Size Simply Wont Be a Consideration So Long as the Small Company Has Got Something the Big Company Wants. For Example I Mentioned Id Been Reading the Pumpkin Plan Recently. There is a Story About a Tiny Two Person Company. They Came Up With a New Way of Marketing Pharmaceuticals. One Major Problem Many Pharmaceutical Companies Face is That They Need to Change Their Marketing Approach in Different Regions Even Though They Are Marketing.
the Exact Same Product. In Some Areas They Have to Market Based on Price Los Angeles. the Cardiologists Boston. In Other Areas They Must Talk Directly to Africanamerican Patients Atlanta. Exact Same Product Different Marketing Strategy for Each City. Get the Strategy Wrong and They Italy Telegram Number Data Waste a Lot of Money and Lose Market Share. Two Guys Came Up With a Way to Crunch the Numbers That Tell Pharmaceutical Companies Exactly What the Biggest Driver of Performance is in Each Territory. Through a Network of Colleagues They Managed to Land a Meeting With a Pharmaceutical Company.
Not Just Any Meeting They Go Straight to the Top Floor and Talk to the Chairman Johnson Johnson Pharmaceuticals. They Barely Get Five Slides Into Their Presentation When the Chairman Stops Them to Call in His Vp of Marketing. They Both Love the Idea This Solves a Big Problem for Johnson and Johnson. The Result is That This Two Person Company Lands K Worth of Business on the Spot M Worth of Business in the First Two Years and .m by Year Four. They Expand of Course. So They Were Two Guys Pitching to One the Biggest Pharmaceutical Businesses in the World. They Landed Millions of Dollars Worth of Business Because.
發表於 2024-3-12 18:34:50
