Compares and analyzes two different versions

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Consumer insight works on what really moves the consumer their way of thinking, feeling and acting, which gives us the essential details to work on the identity of our brand and adapt it to their needs. Discover the conditions that a strategy must meet to be considered Consumer Insight; In addition, you will be able to see the successful application of this strategy in a company. USABILITY AND USER EXPERIENCE ON WEB PAGES Set of processes or techniques that facilitate the use and navigation of users within a web page .


The objective is to make the user feel comfortable, to ID Number List find the contents and products intuitively and, at the same time, get more visits, downloads and sales; In short, build audience loyalty. To achieve adequate Web Usability it is essential to follow a few steps Think about the content that may be of interest, carry out prototyping and a user test to detect errors and check if the audience likes it and, finally, establish quality standards in regarding web design and architecture, page speed, scarcity of errors, efficiency.





HOW TO IMPROVE THE USER EXPERIENCE WITH GOOGLE OPTIMIZE It is an advanced analytical tool from Google that provides information on how visitors use each web page thanks to an A/B test and by checking the results we can solve errors and considerably improve the User Experience. of the website and offers results of the Usability assessment of each one. Designers can test the appearance of the website, marketing experts can check different ways to capture leads, or editorial professionals can check what type of content gets the most reading time.